Q&A
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Serum or Oil: How to Choose?
Some people confuse hair oils and serums, yet, these two products meet different hair care needs. Let's consider their respective qualities. Serum Often silicone-based, this product type forms a protective layer around the hair fibre. This barrier prevents damage caused by external stressors or heat. Since it does not penetrate [...]
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How to reduce and control frizz?
WHAT IS FRIZZ, EXACTLY? First of all, let’s clarify what frizz is. Frizz occurs when the hair’s outer layer, called the cuticle, lifts and then allows moisture to penetrate. The result is that the hair becomes dry and puffs up. WHAT ARE THE CAUSES OF FRIZZ? There are several causes [...]
